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case study · 2019–2025

35-site marketing platform for Ant Group

A multi-language WordPress and Laravel platform of 35 sites behind Alibaba Group’s global marketing, including worldfirst.com and zyla.com.

websites on one platform
35
as lead engineer
5+ years
Client
WorldFirst (Ant Group)
Role
Lead engineer
Timeline
2019–2025
Stack
Laravel · PHP · WordPress · Bedrock · ACF Pro · Vue.js · React · Statamic · RabbitMQ · AWS · Laravel Forge · MySQL

the brief

Thirty-five sites, many languages, one marketing calendar.

WorldFirst’s marketing technology team ran a platform of 35 websites in many languages for Alibaba Group brands, including WorldFirst and Zyla, supporting Alipay’s global marketing.

the result

Releases went out through automatic deployment on Laravel Forge, with enforced code style and test-driven development. AI-driven SEO and content tools, including Yoast Premium workflows and content scheduling tied to regional campaign calendars, were added along the way. Over time the role grew into technical product owner, from first idea through design, release and support.

more work

09trigger · your_project

Thirty minutes, no slides. Tell me what's slowing your team down and I'll tell you honestly if I'm the right fit.

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